Information on Leicester

Alcohol awareness campaign launches in Leicester

Posted on 16/12/09

police,constabulary,leicestershire policeAlcohol awareness campaign launches in Leicester

People in Leicester are being warned about the risks of drinking alcohol excessively this Christmas.

The Safer Leicester Partnership, Drugs and Alcohol Action Team, Leicestershire Constabulary and NHS Leicester City is supporting the national Know Your Limits campaign, encouraging people across the city to be aware of the units of alcohol they are drinking in order to reduce alcohol-related harm.

Public consultations will take place at key locations in Leicester this week, where staff from the Safer Leicester Partnership will hand out advice leaflets to shoppers. They will be at the Clock Tower in Leicester City Centre on Wednesday December 16 between 3pm and 6pm; at Sainsburys in Belgrave Road between 11am and 2pm on Thursday December 17; and at the Clock Tower between 11am and 2pm on Friday December 18.

The campaign urges members of the public to think about the possible consequences of drinking regularly over the recommended daily units for men and women.

Joanne Atkinson, consultant in public health at NHS Leicester City, said: We want to remind people that alcohol can be safely and responsibly enjoyed this Christmas if you know your limits and monitor your units. In Leicester one in five people drink over their daily limits. These people are putting their health and risk now and in the future.

Many people are unaware of how many units they are drinking during a night out. Drinking too much alcohol is the cause of many health problems and accidents, especially this time of year.

The acceptable limit of alcohol consumption for men is three to four units a day, the equivalent of less than two pints of ordinary lager. For women, its two to three units a day, the same as a small glass of wine (175ml).

Chief Inspector Martin Halse from the City Area of Leicestershire Constabulary said: The consequences of excessive drinking impact heavily on all the emergency services over the festive period. There are also serious personal consequences for those who drink excessively and end up committing a crime or injuring themselves or someone else.

We hope this campaign will remind people of these potential consequences and encourage them to think about how much they are drinking over the Christmas period. We want everyone to enjoy the festivities and look forward to a happy new year.

Leicester City Councils Director of Safer and Stronger Communities, Ann Habens, said: The Safer Leicester Partnership is serious about reducing the impact of alcohol related harm in the city. This Christmas campaign is part of our ongoing actions against alcohol related harm.

This campaign and other actions against alcohol will be of benefit both for individuals, and all those who live or work in the city of Leicester, helping to make Leicester a better and safer place.

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